Pay Per Click (PPC)
PPC, pay per click, refers to the paid ads that show up on a search page around the organic and local maps sections. You have to pay to have your website show up in this area; it’s like renting space. Most people will tell you they never click on the ads, and that’s probably true for 80% or so of users. If businesses weren’t getting responses from their ads, they would not continue to use them. In the first quarter of 2014, Google made over $15 billion from ads.
Some benefits from buying ad space on a search results page:
- Fastest way to get on page 1 for your products and services.
- Geographically targeted.
- You only pay when someone clicks on your ad.
- You determine ad copy and keywords.
- Fastest way to start generating calls.
Get new business immediately by starting your campaign today.