Search Engine Optimization (SEO) – Organic Search
SEO, Search Engine Optimization is used to help websites get a better position in the earned section of a search page. On Google, about 92% of traffic never moves past the first page, and about 36% of people click the first organic position. Studies show the organic section gets about 80% of the traffic on a search page, making it the most important section of the page.
A few things for business owners to understand:
It takes a lot of time and work to move your website up in the ranks. It could take 3 months or more to get your website on the first page of search results for your preferred keywords.
Google changes their algorithm frequently, so you need to monitor changes and adapt quickly to keep your placement.
You must update your website frequently with new and unique content, including blogs, articles, and back links in order to maintain good placement.
An SEO expert stays on top of the changes and knows how to adapt to them.