A few things for business owners to understand:
It takes a lot of time and work to move your website up in the ranks. It could take 3 months or more to get your website on the first page of search results for your preferred keywords.
Google changes their algorithm frequently, so you need to monitor changes and adapt quickly to keep your placement.
You must update your website frequently with new and unique content, including blogs, articles, and back links in order to maintain good placement.
An SEO expert stays on top of the changes and knows how to adapt to them.