Having the right social campaign is very important. Just having pages on any of the social sites is not effective. You need to determine which site is right for your business. The most important function of your social media business page is engaging with people. You need to post on a regular basis with information that engages users and respond when someone posts on your page. It’s important to find the balance between business-oriented posts and viral content. Social media is most effective when you get people talking about your posts and engaging with your business. A Digital Marketing Consultant can help manage your channel and engage with your audience!